Custom development for HÁDA webshop: Magento 2-based e-commerce solution
In the dynamically changing world of online commerce, the HÁDA webshop is an excellent example of how to tailor the latest technological solutions to a company’s needs. The Magento 2-based system we developed not only serves the company’s business goals, but also takes the customer experience to the highest level. Below, we describe the key elements of the project, the specific developments and the innovative solutions used in its implementation.
The technological basis: Magento 2 and serving your specific needs
One of the biggest advantages of developing the HÁDA webshop was the flexibility of the Magento 2 open source platform. This platform allowed us to:
- Integrate a custom ERP system that supports the company’s internal processes. In addition to stock, product synchronisation and order dispatch, the ERP also provides feedback on the status of order processing (start of processing, invoicing, delivery)
- We will create a mobile app integration that will ensure unified management of online and mobile purchases.
- Implement a custom-built loyalty system integration to provide a personalised experience for customers.
- Introduce multiple delivery and payment integrations for the convenience of customers.
Custom modules and solutions adapted to the needs of the HÁDA webshop
HÁDA’s webshop has faced many challenges in its operation due to its unique business needs. Below are some of the improvements we have made to address these.
Cart reservation for a single product
A unique feature of the HÁDA webshop is that only one item of each product is available. Therefore, it has become crucial that once a product is added to a customer’s shopping cart, it cannot be purchased by anyone else while the reservation is active. To this end, we have developed a:
- Websocket server-based product booking system: this solution enables real-time data communication between server and client, ensuring that bookings are instantly validated and visible in real time to all users.
- Integration with the mobile app: the system offers the same functionality not only on the web interface, but also in the mobile app, ensuring a consistent customer experience.
This solution is particularly important for a business where unique products are a priority, as customers can feel secure about their reservations and the company can minimise misunderstandings and complaints.
Consolidating orders: a customer- and environment-friendly approach
In the spirit of increasing customer satisfaction and commitment to sustainability, the customer requested the possibility to combine orders. This feature allows you to:
- Customers can place several orders within a certain timeframe and then combine them into one shipment.
- Reduce transport costs, which is a particularly important consideration for cost-conscious shoppers.
- The company will reduce its transport ecological footprint, a significant step towards sustainability.
This development will not only bring a new level of customer experience, but will also further contribute to HÁDA’s environmentally conscious image.
Unique design and user experience: personalised look and feel
HÁDA’s webshop design is fully aligned with the company’s visual identity. We have created a unique design that:
- It provides a clean, easy-to-navigate interface.
- It is mobile optimised, so customers can use it conveniently from any device.
- It supports a fast buying process, minimising barriers to conversions.
The unique design allows HÁDA’s webshop to reflect the company’s style and visually stand out from the competition, while providing practical solutions to support customers.
Webshop and mobile app integration: one system, one experience
The development of the HÁDA mobile application is closely linked to the webshop functions. Through the integration, customers can:
- They receive real-time synchronised information on product availability.
- Access cart booking, order consolidation and payment functions directly from the mobile app.
- You will receive notifications about current promotions and discounts.
This solution responds to the needs of the modern shopper, where mobile is playing an increasingly important role in online shopping.
Multiple delivery and payment options
We have integrated more delivery and payment methods to increase customer satisfaction. These include:
- Home delivery options: with partners providing nationwide coverage.
- GLS Parcel Terminal and Parcel Point, Foxpost, MPL PostaPoint and Parcel Terminal: for flexible pick-up.
- Credit card and online payment methods: for fast and secure transactions.
This versatility allows every customer to find the option that suits them best.
Results and future plans
The HÁDA webshop has significantly increased its online presence thanks to a combination of unique developments and modern technologies. The results include:
- Increased customer satisfaction: through customised modules and a transparent customer journey.
- Enhanced sustainability: through the order aggregation function.
- Efficient operation: thanks to the integration of ERP and the frequent shopper system.
In the future, we plan further improvements, including the introduction of AI-based recommender systems and more personalised customer experiences.
Opening up Romania
The webshop will also open in Romania in 2024. Under Magento, this meant a new website with the same product range as the Hungarian store. Accordingly, it had to ensure the extension of the shopping cart booking, the integration of different currencies, languages, payment and delivery solutions. We also extended the ERP integration according to the Romanian store view.
Summary
During the development of the HÁDA webshop, we faced many challenges, but the flexibility of the Magento 2 platform and the custom development solutions allowed us to create a system that fully met the company’s needs. The shopping cart booking and order aggregation features, as well as the unique design and mobile integration, are all aimed at providing an outstanding experience for our customers. This project clearly demonstrates that long-term success can be achieved by aligning technology and business goals.
